MUMBAI: Private life insurance company Canara HSBC Oriental Bank of Commerce Life Insurance has rolled out its brand campaign “Promise Kiya! Ab Plan Karo” for 2018-19. The new ad campaign will have three television commercials aiming at providing awareness and the importance of proactive planning for right solutions with respect to financial needs for retirement, child future, and unforeseen circumstances.

Conceptualised by Leo Burnett, the campaign aims to cut across all target groups and age bracket between 20 and 55 while talking about individual protection plans, child future plans & retirement plans. The campaign also intends to provide brand awareness for customers of its partner banks and in open market. The campaign will be aired on leading television channels across entertainment, movies, infotainment & regional genres and as well on various digital and social media platforms from 28 December 2018 for 10 weeks.

Launching the brand new TV campaigns, Canara HSBC Oriental Bank of Commerce Life Insurance managing director and chief executive officer Anuj Mathur said, “Life Insurance is not just merely a product; it is a promise which a loved one makes to someone whom they want to be secured for life and get all aspirations fulfilled. We at Canara HSBC Oriental Bank of Commerce Life Insurance value the promises of our customers and intend to partner with them in this journey of fulfilling promises."

Canara HSBC Oriental Bank of Commerce Life Insurance chief distribution officer Tarannum Hasib  said, "Our brand campaign in January, 2018 marked a phenomenal response from our audience where we had launched our new brand essence “promise” and our tagline “aapke vaade, sar aankhon par”. Now with “Promise Kiya! Ab Plan Karo”, we want to inspire audience to plan proactively to fulfil the promises to their loved ones and how we can partner with them in this journey. "