Mumbai: Budweiser 0.0 has announced the launch of its new campaign called ‘Made Over Nights’ featuring actor Siddhant Chaturvedi. Through the campaign, the brand aims to celebrate hard work, determination and inspire consumers by bringing to the fore nuances of Siddhant’s journey.

To kick off the partnership, Budweiser 0.0 released a film that follows the journey of young Siddhant, spotlighting emotional highlights of his real-life screen tests as he relentlessly pursues his passion. The video shows him anxiously practicing a thank you speech with flashbacks of various people who helped him get through the crazy nights that he spent honing his craft. As the plot unfolds, the anxious Siddhant with a handful of spectators now has a confident demeanor, stepping onto the stage with a room filled with fans cheering him on.

“In today’s hyper digital world where success is often portrayed as an overnight phenomenon, we have attempted to take a peek into the tireless journey that is success in the real world," said AB InBev South Asia VP of marketing Vineet Sharma. "This film is our attempt to redefine the hustle and honour the kings 'Made Over Nights.'  We are delighted to partner with Siddhant Chaturvedi, who precisely embodies this spirit and resonates with Budweiser 0.0’s ethos seamlessly.”

Adding to this narrative, Siddhant Chaturvedi expressed, “I am often asked by fans on how overwhelming my overnight success has been. This is hardly true! I was honored Budweiser 0.0 found my journey gripping enough to recreate as it seamlessly matches their assertion of success not being an overnight feat but an over nights conquest. I hope my mantra - Hustle Se Haasil inspires young consumers to overcome challenges and find their own ground.”

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