Mumbai: Bombay Shaving Company has officially launched Razorpreneur 2.0, the second edition of its popular initiative aimed at finding ‘India's Smartest Creator’. Building on last year’s success, Razorpreneur 2.0 promises a more thrilling experience with an array of top industry leaders, including Tanmay Bhat, Sahiba Bali, Revant Himatsingka, and Shashank Mehta, joining as Razorgurus. BSC’s founder and CEO, Shantanu Deshpande, will also be part of the search for India's most talented creators.
Razorpreneur 2.0 is not just a search for top talent; it is a movement designed to empower the spirit of entrepreneurship across India. Hosted on ‘The Barbershop with Shantanu’ podcast and platform, the initiative emphasises the importance of content creation and monetisation as key elements for entrepreneurial success. The 30-45 day online drive will feature rich, engaging content that inspires user-generated content (UGC) for the brand. Razorpreneur 2.0 will also reach college campuses and city streets to demonstrate the power of content creation through the Sensi Smart 3 razor and reward outstanding creators.
The launch event kicks off with a masterclass featuring insights from accomplished entrepreneurs and creators like Tanmay Bhat, Sahiba Bali, Shashank Mehta, and Revant Himatsingka. Hosted by Shantanu Deshpande, the session delves into the evolving creator economy and offers practical advice on monetising content, equipping participants with essential skills for entrepreneurial success.
To encourage active participation, a nationwide challenge has been announced via social media and ‘The Barbershop with Shantanu’. Creators are invited to showcase their skills by producing impactful content featuring the Sensi Smart 3 razors. Top performers will earn recognition from the Razorgurus and win valuable rewards.
Rewards for Top Creators:
- Annual contract as a creator for Bombay Shaving Company campaigns
- Mentorship by Shantanu and other Razorgurus
- Cash prizes for top-performing content
- Commission on razor sales
- Opportunity to feature in the grand finale on *The Barbershop with Shantanu*
Bombay Shaving Company CEO, Shantanu Deshpande said, “We are incredibly proud of the success of the inaugural season of Razorpreneur, with our creative take on ‘selling’. With the second edition this year, we are shifting our focus to the art of content creation, recognising it as a critical skill for today’s entrepreneurs. At Bombay Shaving Company, we have always embraced an entrepreneurial spirit, and this initiative is designed to enable and reward that very spirit of India’s Smartest Content Creator”
Bombay Shaving Company, CMO, Gauri Malhotra added, "This season, we’re shifting our focus towards the powerful intersection of content and entrepreneurship. The SENSI SMART 3 Razor will remain central to this journey, encouraging participants to craft content that not only engages but drives results. We’re excited to see the creativity and passion this will inspire, and we look forward to supporting the growth of India’s next wave of creators and entrepreneurs”
