MUMBAI: Bank of Baroda, one of the country’s trusted public sector banks, has announced the launch of a unique digital campaign #BeTheChamp. Having commenced from 14 November, the fortnight-long campaign has been launched keeping in mind twin occasions – National Children’s Day (14 November) and World Children’s Day (20 November). The campaign will conclude on 30 November.

The campaign invites parents and schools to encourage children up to 18 years of age to participate in a digital talent hunt by uploading photos/videos/images/audios showcasing their best activities and talents such as dance, music, arts, writing, and others. The promotional campaign would lead the audience towards a microsite to participate in exciting contests and quizzes. All participants will be provided a digital certificate by Bank of Baroda to value their capabilities and encourage such creative activities.

Speaking about the unique campaign, Bank of Baroda general manager and head of marketing, corporate communication and wealth management services O K Kaul said, “We are pleased to launch this one-of-its-kind digital campaign for children and the response that we have received thus far is indicative of our faith in the thought behind it. At Bank of Baroda, we firmly believe that every child is creative in his or her own way and it is the collective responsibility of our society to provide them with as many platforms as possible to showcase the same. We are hopeful that #BeTheChamp provides them with one such avenue.”