MUMBAI: Bajaj V's initiative titled ‘Invincible Indians: Stories that Invoke Pride Everyday’ will uncover stories of ordinary Indians who, by dint of their resolve and determination, performed extraordinary acts in the service of society.
Five such ‘Invincible Indians’ were felicitated by a famous son of India who has himself made the nation proud - Abhinav Bindra, India’s first individual Olympic Gold Medalist in the presence of Bajaj Auto MD Rajiv Bajaj. Bajaj V also released five videos that capture the inspiring stories of these invincible people.
Bindra said, “Many a time, such heroic acts go untold and these heroes fade away in the pages of history. I am truly proud to be associated with this endeavor and urge every Indian to come forward in supporting it..”
Bajaj Auto Motorcycle business president Eric Vas added, “V is a unique brand which has been forged with the pride of the nation, the metal of the INS Vikrant. Our endeavour is to make Indians feel proud every day. ‘Invincible Indians’ is our way of bringing a few such stories of pride to the fore. We are honoured to have felicitated five such people today, but we also know that there are many more people out there whose are doing equally good work and deserve to be recognized and lauded for their selfless work.”
Leo Burnett South Asia CCO RajDeepakDas adds, “All the pieces of communication that we create for Bajaj V have a single objective: to dial up the pride of the nation for the people of India. We conceptualized this idea to highlight the common man’s extraordinary acts that fill Indians’ hearts with pride every day."
These Invincible Indians are:
Chewang Norphel: Created 15 artificial glaciers in Ladakh to solve the perennial water crisis. Was awarded a Padmashree in 2015.
Bipin Ganatra: Helped rescue people from more than 100 fires in Kolkata. Recognised as a volunteer firefighter by the Kolkata Fire Department.
Omkar Nath Sharma: Travels across NCR to collect medicines from people who no longer need them, and distributes it to clinics and hospitals who serve the poor.
Vijaylaxmi Sharma: Leading a movement to eradicate child marriages in villages in Rajasthan.
Karimul Haque: Converted his bike into an ambulance. Offers a 24X7 ambulance service free of cost.
