MUMBAI: British-American footwear and clothing company Reebok has launched its latest campaign titled ‘It’s A Man’s World’ in association with MADWOMEN, an all-female creative collective. The campaign unveiled in the run-up to Women’s Day, featuring two collections comprising six iconic sneakers, aims to celebrate individuality.

“Each installation of the ‘It’s A Man’s World’ campaign has been dedicated to celebrating female trailblazers,” said Reebok VP - global marketing Caroline Machen. “We are thrilled to be continuing this legacy by working with MADWOMEN, an organisation dedicated to changing the ways we think and redefining the perspective of women in the creative industries.”

The first collection in the campaign features all six sneakers silhouettes with a mixture of colour and materials that represent how the different facets of a woman’s personality come together to create something beautiful. The second collection features footwear appearing in a neutral toned colour palette. Through these collections the brand aims to emphasise on a woman’s own uniqueness, shining a light on her inner and outer beauty.

The complete ‘It’s A Man’s World’ campaign is accompanied by content featuring three contributors from MADWOMEN, all three based in Berlin. They include model and stylist Isi Ahmed (@isiqu), makeup artist Aennikin (@aennikin), and photographer and freelance fashion stylist Elli Drake (@ellidrake), who also styled the It’s A Man’s World campaign shoot. The brand announced that the first collection will be globally available beginning 8 March and the second collection is slated to be available globally beginning 1 April, both online as well as at select Reebok stores.