Mumbai: The Supreme Court of India has issued a new directive requiring self-declaration certificates for all advertisements released after 18 June 2024. This mandate aims to ensure that advertising content is free from misleading claims.
The directive exempts existing advertisements from the self-declaration requirement, applying only to new ads. Failure to comply could result in legal repercussions.
mFilterIt, a global leader in brand safety and ad fraud prevention solutions, empowers brands to protect their brands, maximize campaign effectiveness, and achieve their marketing goals in a safe and transparent digital environment. The company's TickR, an AI-powered solution, simplifies creative compliance by offering automated checks for adherence to various guidelines, including those set by the Advertising Standards Council of India (ASCI), the Ministry of Home Affairs, the Surveyor General of India, brand-specific guidelines, and advertising platform best practices.
TickR automates compliance monitoring, ensuring all ads are reviewed within minutes. This saves advertisers valuable time and resources while guaranteeing adherence to best practices, ultimately leading to higher returns on investment (ROI).
“This new mandate underscores the importance of transparency and responsible advertising practices,” said mFilterIt CEO & co-founder Amit Relan. He further added, “Advertisers who fail to comply risk legal repercussions and damage to their brand reputation. mFilterIt goes beyond regulatory compliance by offering influencer monitoring. This feature helps identify potential digital advertising and brand guideline violations like ad disclosure mention, etc.”
By leveraging TickR, advertisers can safeguard their brand reputation, optimize creative performance for better results, and avoid legal implications from non-compliance. Furthermore, TickR streamlines and automates the ad creative compliance checking process before rollout and makes the self-declaration certificate submission process seamless with help build trust and transparency in the advertising ecosystem.
