MUMBAI: PolicyBazaar.com, a web aggregator for insurance, has appointed Lowe Lintas as its advertising agency.
The development comes close to the company receiving a funding of $20 million, most of which will be deployed to step up marketing activities and ramp up technology.
PolicyBazaar.com CMO Naveen Kukreja said, “PolicyBazaar.com has been a key force in developing online insurance along with our insurance partners. Over the last six years, we have helped more than 50 lakh users save money by comparing different policies before purchase. Online purchase and the habit of comparing different options through a neutral platform, is still in a nascent stage though. Our key focus now, is to increase the reach, awareness and build on our strength as a preferred destination for comparison, and saving on purchase of insurance policies.”
He added, “In order to meet this objective, we are excited to partner with Lowe Lintas as our brand agency. With them on board, we are now gearing up for a new brand positioning and innovative marketing campaigns in the near future. We chose Lowe Lintas for their clear understanding of our brand, proven record for delivering some of the most successful ad campaigns and focus on delivering business results.”
Lowe Lintas & Partners president Naveen Gaur said, ‘‘PolicyBazaar.com is a young dynamic brand which has revolutionised the financial management and investments category. Its proposition of comparing financial products is truly unique. We were very excited by this proposition and that clearly showed in our presentation to them. The first set of work after our formal association with each other will be out shortly, and I am sure that this will be the first of many steps we will take together to make this brand the success it should rightfully be."
PolicyBazaar.com, which recently completed six years, has already launched strong campaigns, which urge people to compare insurance policies before making their purchase. This year, they have already kicked off a campaign in July and are looking to roll out more campaigns. The company also recently experimented by launching a radio campaign in Delhi.
