MUMBAI: iProspect, Dentsu Aegis Network’s global digital performance agency, has launched Intelligent Content – an offering that links production and performance – in India.

A holistic messaging strategy spanning across all digital channels to ensure relevance, visibility and performance, Intelligent Content is already available across iProspect’s other key markets globally. For the record, Intelligent Content is an end-to-end solution that uses intelligent data and insights to design strategies around content creation, amplification and measurement.

Meanwhile, as part of the launch, iProspect India has partnered with Aegon Life Insurance to pilot this solution.

iProspect India CEO Rubeena Singh says, “In the performance space, content has been an untapped area. Brands are increasingly more aware of the pivotal role content plays in brand communication and engaging with the target audience. With Intelligent Content, we will not only drive business outcomes for clients but also expand our holistic performance offering. Shipra Tandon from iProspect Mumbai, who comes with an impressive work profile, will lead this service offering for us.”

Aegon Life Insurance CDO Martijn De Jong says, “We focus extensively on digital within our overall media spends and are open to exploring and experimenting. Digital is at an inflection point in India today and content forms the crux of it, proving to be a game-changer. Content will play the lead role to achieve our business objectives.”