MUMBAI: FCB Ulka Group, which started out as Ulka Advertising in 1961, is celebrating its 60th anniversary. The company was established by Bal Mundkur with just seven people with the clear vision of building an agency that put creativity at the centre of everything it did. The agency has now metamorphosed into the FCB Ulka Group, which ranks among the top 5 five in the country with over 750 employees, spread across six offices, partnering 120+ clients.

The group marks the 60 years milestone with the launch of a special logo, which is a tribute to FCB’s ‘Never Finished’ philosophy. The marketing communications company believes that a brand’s story is Never Finished.  Always moving forward. Always learning. And always asking ‘what’s next?’ and that is what the symbol of infinity with 60 in the new logo signifies- Using innovative business/ market solutions for brands, with new ways to reach consumers - Never Finished Ideas- the company said.

FCB India Group chairman & CEO Rohit Ohri said, “I would like to take this opportunity to salute the outstanding leadership of the FCB Ulka Group. The organisational culture that has been built over the years has stood the test of time and brought us to our 60th year anniversary. I’m truly proud of our journey and excited about the possibilities of the next 60 years.”

He added, “While this is an important milestone, we look at it as a new beginning. A time to renew our commitment to creativity, and a reminder to ourselves to always be 'Never Finished'…”

That the group has been named the number one creative agency in India by prestigious global institutions like Cannes, One Show and WARC, is a testament to keeping its creative legacy alive year on year.