MUMBAI: Underscored by a new logo, ad network DGM India has revealed its new brand identity. The logo signifies growth, network, vibrancy and a strong desire to redefine the boundaries of digital advertising. DGM India has been managing 90 per cent of all performance marketing campaigns in India.
Designed by a Canadian freelance designer, DGM’s new logo, is a customised font type with a colorful tree/branch connected to the ‘D’. The colourful tree conveys that the brand is vibrant and young yet mature and rooted. It also reflects that the brand is bright, creative and growing, with a strong sense of network. The Open D signifies the vision of the company to redefine the boundaries of digital advertising.
DGM India is part of SVG Media, the Indian digital media network.
DGM India has organised its business into five distinct business verticals, each of which is focusing on cutting-edge innovation strategy for growth. The CPL (cost per lead) vertical caters to the offline businesses and it integrates call center & CRM support with online advertising to deliver hot leads to advertisers. The GoVentures unit has a very sharp focus on giving advertising options to advertisers operating in the newly developing on-demand hyper local services by helping clients source leads through various DGM-owned B2C marketplaces. DGM’s other business verticals are CPS (Cost Per Sale), Display and DTH advertising. The company is also offering videos and content for brand advertisers as part of its display vertical offerings.
DGM India founder and managing director Anurag Gupta said, “Today’s launch of our new brand identity marks the beginning of the next phase of our journey. With digital advertising as our DNA, we are today ready to push the innovation frontier as we seek to redefine its boundaries whilst operating profitably at a very large scale.”
SVG Media founder and CEO Manish Vij opined, “We see exciting times ahead as we have recently concluded the consolidation of our ad-network business. DGM India’s new brand identity signals our intent to creating and delivering true innovations that will help marketers generate significantly higher ROI on their digital marketing efforts.”
