MUMBAI: DDB Mudra Group has announced the launch of Bernbach Fridays, a tribute to a man who is the Father of Modern Advertising, a brilliant advertising mind of the 20th Century and DDB's founder the great Bill Bernbach. The sessions take place on the last Friday of every month at the DDB Mudra Group office, and so far a total of four successful sessions have already taken place.

The maiden session of Bernbach Fridays saw DDB Mudra Group's very own Chairman and Chief Creative Officer, Sonal Dabral. Having over 2 decades of experience in the field of advertising, he shared his life journey with the audience. Right from his NID days to his first job to how he helped Ogilvy Singapore become the hottest agency in the region and the No.1 creative office of the WPP global network and also his experience as a TV host and a scriptwriter in Bollywood.  He inspired and engaged the DDB Mudra Group employees which was the perfect kick-start to Bernbach Fridays.

The second speaker of Bernbach Fridays was Shreedavy Babuji, of DDB Mudra West, who presented an extremely interesting project she had worked on. The project was a documentary covering the various aspects of an age old folk art form of India - The Truck art. Titled 'Horn Please', the documentary focuses on origin of truck art and its evolution since then. The documentary has been accepted at festivals across the world and is getting tremendous reviews everywhere.

The third and fourth sessions of Bernbach Fridays saw Varun Thakur - stand-up comedian and E Suresh - Founder of Studio Eeksaurus, respectively. With a good mix of personal stories, observational humour and impersonations, Varun was an act that no one could miss. E Suresh, also the founder of Famous Studios, shared his eventful journey in the world of animation.

Sonal Dabral, Chairman and Chief Creative Officer at DDB Mudra Group said, "Our instincts and craft as creatives gets honed everyday by just observing and assimilating life happening around us. Which means the more we are aware of our world the better advertising professionals we become. That's where curiosity comes in. The desire to know as much as possible. Desire to find out the answers. Desire to be acquainted with as many subjects as possible. Curiosity and creativity are never far apart. Without curiosity, we will never be innovative. There will be no growth and nothing will change. To fuel this curiosity we have launched "Bernbach Fridays"."

The main aim of Bernbach Fridays sessions is to celebrate advertising by creating curiosity. The audiences at DDB Mudra are always ready for something new, therefore these sessions will see speakers from different fields which would include Fashion Designers, Chefs, Film Makers, Scientists, Directors, Musicians, Artists and so on.  

You can view the sessions here:

Varun Thakur - https://www.youtube.com/watch?v=w8X715bm1P0

E Suresh -https://www.youtube.com/watch?v=RfdgXn4Nirk&list=UUXZ6ZNX6CZDAytIwNXZlNkA