Mumbai, 26 March — Leo India has thundered to the top of the global advertising world, clinching the No creative agency 1 spot on the Warc Effectiveness 100 rankings for 2025 with a creative arsenal that's part marketing magic, part cultural phenomenon.

The agency's P&G Whisper's "The Missing Chapter",  PepsiCo Lays "Smart Farm,"  Flipkart's billion-visit masterstroke, and  Mondelez Oreo's nostalgia-fuelled "#BringBack2011" have all featured in Warc’s top 100 campaigns of the year!

CCO Publicis Groupe south Asia & chairman Leo South Asia Rajdeepak Das  and  CEO, Leo South Asia, Amitesh Rao shared their thoughts on this remarkable achievement. 

“Being recognized as the most effective creative agency in the world is incredible because it underlines our core belief that true creative thinking is a force that can effect change for people, for the planet, and for business," they said. "This is a testament to the culture at Leo India, the talent that calls Leo home, and our amazing clients who, together with us, continue to believe in the power of creativity to impact a billion.”

“This underlines our core belief that true creative thinking is a force that can effect change for people, for the planet, and for business,” the agency added in a Linkedin post.