MUMBAI:  22feet Tribal Worldwide has roped in two senior professionals to strengthen its leadership. While Axon Alex has been hired as  strategic planning  lead, Shikha Davessar, has been promoted to EVP & head – client business. Both will report to 22feet Tribal president Vanaja Pillai.

Axon who has 16 years work experience is a MICA alumnus who began his advertising journey with DDB Tribal. Some of the key roles in his professional journey include strategy director at BBH India and managing partner at Jack in the Box Worldwide where he played a significant role in contributing to the agency’s growth. Axon boasts a strong portfolio with marquee brands such as McDonald’s, Vi (Vodafone Idea), Mars Petcare, ITC Hotels. 

Shikha has been with the DDB Mudra Group for close to 10 years, and has worked with several prestigious Fortune 500 global brands including Britannia, Battlegrounds Mobile India, Diageo, Flipkart, LG, and Mars Petcare. Shikha strongly believes in data-driven decision making but she emphasises the importance of fresh creativity to fuel it all.

“I am delighted with these developments at 22feetTribal Worldwide, building off the success we experienced over the last year,” says Pillai.  “Axon joins us at a perfect time, with an enviable roster of clients and exciting business challenges ahead. He brings a wealth of experience from his 16 years in the industry, including key roles at esteemed agencies and a strong portfolio with marquee brands. His expertise will undoubtedly enrich our strategic capabilities and propel our agency's further growth.

We've made great strides in new business and creative wins, and Shikha's contributions have been significant in making this happen. Her journey within our agency exemplifies our commitment to nurturing and recognizing internal talent, and her elevation is a well-deserved recognition. We can’t wait for the amazing journey we have ahead at 22feetTribal WW!”

Adds Alex:  “This agency in its previous avatar was where it all started for me, and I made the promise to come back someday. I’ve come back not on the back of the promise I made but the promise 22Feet holds.  The teams have built a reputation in being in the consideration set when you think about the top agencies in the country. Strategy is simply the process of charting the way forward and I hope I’ll play a part in our growth story through the work for our clients and the thinking behind it.”