Mumbai: Yellophant Digital, an alliance of Merge Infinity Global has bagged a 360-degree digital mandate for Oxemberg, a men's fashion clothing brand from Siyaram. The digital agency will be responsible for amplifying the brand's presence on Instagram, Facebook, and Twitter.

As a part of this partnership, the agency will also take care of social media marketing and website planning as part of its digital duties. "With this, Yellophant will strive toward developing creative social media strategies, right from ideation to its execution. Yellophant Digital also intends to harp on influencer and PR activities in the future, along with overall management of the brand’s digital presence," said the statement.

Commenting on the association, Siyaram Silk Mills Ltd marketing head Prashant Awasthi said, “We were most impressed by the vision they had for our brand. We are thrilled to kickstart the project and our entire team is looking forward to a successful collaboration with Yellophant Digital."

Oxemberg concentrates on excellence in newer styles, fabrics, manufacturing methods, and quality standards. The brand constantly comes up with garments, color patterns, styles and clothes that keep up with the ever-changing trends of the fashion industry, especially in the men’s segment.

Yellophant Digital co-founder Preksha Seth expressed her happiness on winning the digital mandate for Oxemberg. "Coming from the Siyaram group of family, our team is more than pumped to get started and work with the Oxemberg team. It was the enthusiastic response from the entire Oxemberg team during the pitch which gave them an insight that this partnership will bear fruit in the coming months," she said.