MUMBAI: WPP’s brand activation agency Geometry Global has acquired Cacto Arte e Ideas S.A. De C.V, a digital customer relationship management company based in Mexico. 

Cacto's unaudited gross revenues for 2015 will be close to MXP$30 million with gross assets of nearly MXP$27 million. Cacto specialises in creating CRM programs for international companies in the automotive and pharmaceutical categories. Founded in 2007, Cacto is based in Mexico City and employs 40 people.

The acquisition continues WPP’s strategy of investing in important markets and sectors such as Mexico and Latin America and digital. Collectively (including associates and investments) Group companies generate revenues of $200 million and employ over 2,000 people in Mexico. In Latin America, WPP companies (including associates and investments) collectively generate revenues of over $1.6 billion and employ over 21,000 people.

Geometry Global is one of WPP’s direct, digital, promotional and relationship marketing companies. WPP’s digital revenues were $6.9 billion in 2014, representing 36 per cent of the Group’s total revenues of $19 billion. WPP has set a target of 40-45 per cent of revenues to be derived from digital in the next five years.