MUMBAI: Thought Pot Media has won the digital marketing mandate for Sachin Tendulkar’s Kerala Blasters for the upcoming season of Indian Super League.

As Kerala Blasters’ digital media marketing agency, Thought Pot Media will be managing the team’s social media accounts and engaging with the fans at national level. The agency handles the accounts of some of biggest brands like Play Station India, Dharma Productions, Unibic Cookies, Nobel Hygiene among many others, and was shortlisted by Kerala Blasters following a multi-agency pitch.

Kerala Blasters CEO Viren D’Silva said, "We welcome Thought Pot Media as our digital marketing agency. We value the support of Kerala Blasters fans in India and around the world. We look forward to getting the club, players closer to the fans and our endeavor with our associates would be to make this a reality.”

Thought Pot Media co-founder and business head Pooja Jain added, “After having worked with some of the country’s best brands in entertainment and technology space, we are glad to foray into sports marketing with Kerala Blasters. This mandate will definitely strengthen our position in the industry and we are looking forward to use our expertise in digital media marketing to create the right amount of buzz around the team as well as the sport.”