Mumbai: DRRK Foods Pvt Ltd, a renowned producer of premium quality basmati rice, has announced a strategic partnership with a leading digital marketing agency, Team Pumpkin. This collaboration aims to strengthen the digital presence of DRRK Foods Pvt Ltd's flagship brand, Crown Rice. As part of the collaboration, Team Pumpkin will handle social media management and PR initiatives for Crown Rice.

We are excited to embark on this journey with our digital marketing partner," said DRRK Foods Pvt Ltd MD Amit Marwaha. "Our goal is to enhance the visibility and engagement of Crown Rice, solidifying its position as a leading choice for the consumers.” This collaboration is expected to enhance the positioning of Crown Rice," said DRRK Foods Pvt Ltd joint MD Vikram Marwaha. "With its success in the market, Crown Rice has proven itself as a top choice for premium basmati rice. Now, we are looking to build on that success by boosting its visibility and engagement. We have high expectations from our digital partners to help us achieve this goal. Together, we aim to solidify Crown Rice's position even further and ensure it remains a preferred brand for consumers” he added.

Team Pumpkin will oversee digital marketing efforts across various channels. By leveraging data-driven strategies and creative solutions, they aim to drive brand awareness and growth for Crown Rice. Team Pumpkin will handle social media management and PR initiatives for Crown Rice, ensuring consistent brand messaging and engagement with consumers.

Team Pumpkin co-founder Swati Nathani remarked, “We are truly excited about our partnership with Crown Rice. As a leading digital marketing agency, we understand the importance of innovation and excellence in today's competitive landscape. Crown Rice's dedication to quality and five decades of experience in paddy sourcing, aligns perfectly with our values at Team Pumpkin. Together, we are confident that our collaborative efforts will not only elevate the Crown Rice brand but also set new standards of success in the market.”