MUMBAI: Kinnect (formerly known as Social Kinnect) has been awarded the digital creative mandate for Tata Capital Ltd. The account was won following a multi-agency pitch.

Kinnect will be responsible for digital creative strategy, content creation and online reputation management across all of Tata Capital's digital platforms. Media Kinnect - the agency’s media buying arm - will be responsible for Tata Capital’s branding media.

Over the last 12 years, Tata Capital has established itself as a leading player in the BFSI space. It has provided a wide array of products and services in the financial sector and operates across commercial finance, infrastructure finance, wealth management, consumer loans and distribution and marketing of Tata Cards.

Commenting on this win, Kinnect CEO Rohan Mehta said, “With the finance sector looking towards digital inclusion more than ever, Kinnect's team of motivated digital marketers is excited to reshape the way finance is perceived in the digital space. Digital is the most efficient medium to cater to diverse audiences, and our expertise and experience in the BFSI sector will ensure we help Tata Capital do just that.”