Mumbai: Tata AIG General Insurance has assigned its integrated creative mandate to Wondrlab, a homegrown platform-first martech startup. Wondrlab content platform will manage the business out of Mumbai.

“We are confident about the category knowledge and the creative acumen that Wondrlab exhibits in understanding the evolving needs and preferences of our customers," stated Tata AIG General Insurance consumer business president Parag Ved. "Through their optimum mix of creativity and extensive understanding of how brands are perceived, we are looking forward to a long-term partnership with them to further strengthen our portfolio in the market.”

According to a statement, the mandate is to conceptualise and execute a robust brand strategy framework and innovative campaigns for Tata AIG.

“The pandemic has made insurance even more important than ever before. This is a crucial time for the insurance category, bringing innumerable opportunities to make the space a positive, welcoming one for consumers," said Wondrlab content platform co-founder and managing partner Rakesh Hinduja. "We hope to effectively connect with consumers across the journey and help create a conversation around the brand and strategically achieve category penetration.”