Mumbai: Homegrown digital agency SoCheers has bagged the creative and digital marketing mandate for Keya Foods, an FMCG company that has the widest range of international ingredients. The account will be handled by SoCheers’ Mumbai office.
As a part of the mandate, SoCheers will be responsible for reinforcing the brand’s digital presence by conceptualising impactful campaigns and strategically leveraging various digital and on-ground platforms. In a bid to optimise the brand’s online visibility, outreach and engagement with its ever-expanding customer base, the agency will be providing end-to-end digital and creative solutions to Keya Foods.
"We feel ecstatic to have SoCheers as our digital agency on record. Their ever-evolving creative abilities, expertise and enthusiasm perfectly synchronises with our mission to strengthen the brand’s customer base," commented Keya Foods marketing head Jigar Mehta. "With the demand for gourmet foods on a gradual rise among the Indian consumers, we felt it is imperative to skilfully showcase Keya Foods’ innate qualities that resonate with the same. Moreover, this partnership brings a fresh perspective to the brand and we look forward to creating some engaging campaigns, revamping the look and feel of our offerings, and driving customer engagement across platforms.”
SoCheers was recently awarded the coveted Spikes Asia accolade and the title of India’s fastest-growing digital agency, and boasts a client roster of brands from across verticals like OTT entertainment (Amazon Prime Video), Kids Entertainment (Nickelodeon), Pharmaceutical (Lupin), FMCG (Jubilant Foods) and more. The agency celebrated its nine-year anniversary earlier this month.
"FMCG in itself is one of the fastest-growing categories which has witnessed a huge evolution, especially in the last couple of years. And having the opportunity to add a brand like Keya Foods to our client roster is extremely thrilling," remarked SoCheers co-founder and CEO Mehul Gupta. "It will be our endeavour to help them in their mission to enrich Indian kitchens with authentic tasting gourmet products. We are looking forward to stretching our creative boundaries to build new and impactful digital campaigns, in a bid to substantiate the brand’s online presence and achieve all their objectives."
