Mumbai: Promodome Communications, a full-service advertising agency with nearly two decades of experience, has secured the advertising, marketing, and digital mandate for the first-ever Kho Kho World Cup, scheduled for 13-19 January 2025.

Promodome Communications will be responsible for executing a wide range of campaigns, including branding, digital and print advertising, to elevate the profile of the Kho Kho World Cup both in India and internationally. As part of the mandate, the agency has also conceptualised the World Cup’s official logo, championship booklets and other collaterals, encapsulating the global spirit of this iconic event.

Kho Kho Federation of India secretary MS Tyagi said: “We are pleased to onboard Team Promodome as one of our advertising and marketing partners. They’ve built a stellar reputation for delivering impactful campaigns, and we’re confident that their expertise will help us make a lasting impression with the first-ever Kho Kho World Cup on the global stage.”

Promodome Group founder & president Sandiip Kapur said: “We are thrilled to partner with the Kho Kho Federation for this historic event. It’s an honor to contribute to a sport that has deep roots in Indian tradition and culture, and we are eager to bring Kho Kho to a global audience through our creative and strategic efforts.”

The week-long event will see top-tier athletes from over 24 countries across six continents compete in a series of thrilling Kho Kho matches, marking a significant moment in the global sports landscape. The Kho Kho World Cup promises to be a landmark event, offering a unique opportunity for countries worldwide to engage with the sport and celebrate its growing international appeal.