Mumbai: Integrated marketing consultancy, One Source, has announced that it has won the corporate communication mandate for Vitraya Technologies, a leading insurtech company. One Source will spearhead and build comprehensive communication strategies for Vitraya Technologies across creative storytelling, online reputation building, and investor relations management.
Established in 2019, Vitraya Technologies has grown rapidly, partnering with clientele such as Star Health, Niva Bupa, Bajaj Allianz, and more, in India, as well as Allianz, United Healthcare, and Cigna, globally. The company's proprietary auto-adjudication systems can enable critical decision-making within 'one-millionth of a second', revolutionising the claim settlement process. Leading the account for One Source will be lead counsel, Niharika Sagar, reporting into One Source co-lead, corporate communication Debaman Guin.
"Our vision at Vitraya Technologies is to redefine and transform the healthcare claim settlement process," commented Vitraya Technologies’s India president Avdhesh Sharma on the partnership continuing, "By providing seamless, accurate, and fast settlement systems, we enhance the experience of the entire healthcare ecosystem and bring tangible value to our clients, setting new standards in the industry. We want to partner with a firm which is equally invested in our brand, and One Source was the clear winner".
"At One Source, our primary focus is on driving measurable business impact for our clients through integrated marketing strategies”, said One Source co-founder and co-chief executive officer Sandeep Rao. "Our approach to driving outcomes through earned media enables us to craft strategies that drive growth and success for our clients, ensuring that their business growth remains paramount. By aligning our efforts with Vitraya Technologies' mission to enhance efficiency, trust, and value in the healthcare system, we are confident in our ability to foster mutual growth and success".
One Source has offices in New Delhi, Mumbai, and Bengaluru which service Indian and global market leaders across start-ups, BFSI, fintech, edtech, construction, e-commerce, fast fashion, manufacturing, packaging, business consulting, ICT, foodtech, and more. Over the last seven years, the consultancy has seen consistent over 100 per cent growth across partners and people, beating average industry appraisals along the way at 27 per cent YoY.
