Mumbai: Global branding and marketing agency Mrig Sight Media has bagged the digital media mandate for Devagabond, a travel gear manufacturer. The account will be handled out of the agency’s Noida office.

As a part of this digital mandate, the agency aims to launch and amplify the overall digital presence comprising communication, social media, and PR strategies for the brand. It will help in building brand advocacy through digital public relations and the influencer community, the agency said in a statement. "The scope of work includes the brand’s digital and social media strategy, e-commerce portal development, and management to position Devagabond as a leading travel gear manufacturer," it added.

Devagabond, MD, Niraj Sharma said that 2020 was a year of considerable challenges with the traditional distribution channels taking a considerable hit due to Covid restrictions. “Devagabond has always taken pride in being a first mover and is now focusing on e-commerce, leveraging on our strong growing digital presence. This pivot will help grow the overall business, increase our brand recall amongst our target group and allow us to dominate the digital landscape. As we partner with Mrig Sight Media, we intend to kick off this mandate with a strong focus on social media, e-commerce, brand building, ORM and SEO," he added further on the association.

Mrig Sight Media, director, Rahul Ranjan added, “We are thrilled with this new partnership to come on board as the digital agency for Devagabond. At Mrig Sight Media, we believe in the power of performance-driven brand building and are committed to ensuring Devagabond’s digital growth.