MUMBAI: Bajaj Finance has appointed Mirum as its social listening partner. As part of the mandate, Mirum will provide social listening, social CRM, and online reputation management services from its Mumbai office.

Mirum India joint CEO HareeshTibrewala said, “Winning the Bajaj Finance account is a feather in the cap for Mirum India. We are the pioneers in the social listening space in India with nearly a decade of experience. We aim to bring all our expertise to the table to provide a seamless social listening solution to Bajaj Finserv.”

As one of the largest and most diversified non-banks in India, Bajaj Finance has an extensive product portfolio that spans across lending, insurance, systematic deposits and wealth advisory.

Mirum India is a digital solutions agency with a pan-India footprint, offering 360-degree solutions in digital marketing for over 50 brands, with an in-house strength of 250+ professionals. The agency offers a bouquet of digital services across social listening and ORM, digital strategy, media planning, creative services, tech builds and marketing automation solutions. Mirum is part of the WPP group.