MUMBAI: Leo Burnett India has bagged the account of Sterlite Technologies, which is a provider of solutions for high speed data and power transmission networks. The agency won the account after a multi agency pitch.

This marks as a step to redefine the company’s brand purpose keeping in mind the changing market landscape and opportunities in its field of operation.

Sterlite Technologies CEO Dr Anand Agarwal said, “In line with our current organisational demerger, we wish to redefine our core purpose and communicate clearly what we do, and how we make a difference in the life of every one who is connected to us. It is with this belief we have appointed Leo Burnett, which has a rich history of defining the purpose for many great brands and helping them grow in complex business scenarios. They will help us re-define and disseminate our purpose amongst our employees and other stakeholders, thus laying a robust foundation for future growth.”

Sterlite Technologies recently completed the acquisition of Elitecore Technologies, a global telecom software product company in a bid to widen its telecom portfolio of offering to global customers.

Leo Burnett India CEO Saurabh Verma added, “We are witnessing a tremendous change on a global and socioeconomic landscape, thanks to the evolution of Internet and a greater degree of connectivity. The services provided by Sterlite are at the very core of this spurt, impacting positively at micro and macro levels. It is very exciting to partner a company that is playing a key role in the changing dynamics of technology in our lives. We will deploy our HumanKind tools to re-define Sterlite’s human purpose and help create a sustainable brand identity amongst the company’s stakeholders. We hope our rich experience in this field will eventually prove to be of great value to the organisation.”