MUMBAI: JHS Svendgaard Laboratories Ltd, one of India’s leading oral-care manufacturing companies has appointed Mindconnect as its creative agency for its proprietary brand aquawhite. The brand is focused on catering to kids segment with its oral care products. Mindconnect will be responsible for driving aquawhite communications and creative campaigns.

Mindconnect CEO Sumit Saxena said, “We are delighted to partner with aquawhite as a leading oral care brand and even more privileged to be entrusted with the challenging yet exciting responsibility of launching the new kids range to start with, and the brand nationally and making it the preferred brand for the discerning consumers. Our strength is in the fact that we approach everything through a business lens. We strongly believe that marketing has to be the custodian of business growth and we are currently working on putting together an effective, multimedia campaign for aquawhite.”

JHS Svendgaard Brands Ltd president - communications & corporate affairs Neetal Narang said, “With the launch of aquawhite, our oral health brand for adults and kids, we have tried to introduce new innovative and concept-driven range of toothbrush and toothpaste that will propel us on the desired growth trajectory. Mindconnect, a young agency specialises in transformative, effective and business-led marketing and communication solutions. Their business led strategic approach and strong creative framework will enable us to efficiently develop an integrated, universally resonant, and holistic brand identity nationally and with this association, we are thrilled to make a splash amongst kids with our exciting product offerings.”