Mumbai: The Minimalist, a Mumbai-based creative solutions group company has been accorded the digital creative mandate of travel company InterMiles (part of the Etihad Aviation Group).

The agency will be responsible for shaping the brand’s digital journey by striking the right balance between a data-driven approach and creative conceptualisation. As a creative partner, The Minimalist will also handle InterMiles’ social media platforms and direct marketing across digital touchpoints, the brand said in a statement.

InterMiles SVP-marketing and customer engagement, Ashish Dhruva said, “As a programme with ten million-plus member-base, we constantly aim at creating value for our members to ensure every transaction with us counts. With the ongoing digital transition taking across businesses, we were looking for an agency that could transcribe our growth plan into reality and The Minimalist perfectly fit the ask. We are impressed by the team’s creative drive as well as solution-oriented approach for our brand and are looking forward to establishing a mutually beneficial partnership. InterMiles is driven to make a difference in our members’ lives, and we are optimistic that The Minimalist will be an able partner in our journey towards achieving this goal.”

The Minimalist co-founder Chirag Gander said, “We are thrilled to partner with InterMiles on expanding their digital journey across various digital and social platforms. As a digital first creative group company, we have always believed in exploring new-age technology that syncs in with the changing tastes and preferences of the audience. We are very excited to embark on a new journey with InterMiles, who is the epitome of change and always come out successful through all odds, to create great synergy.”

The Minimalist co-founder Sahil Vaidya shared, “The world has seen a massive dependence on Digital Platforms and InterMiles and our team at The Minimalist see this as a great opportunity. We plan to leave no stone unturned in exploring the newest and the most effective strategies to deliver exceptional and creative digital solutions to the brand. We look forward to our association with InterMiles.”