MUMBAI: IdeateLabs has announced that it will continue to manage the digital mandate of Future Group’s fashion discount chain Brand Factory , for the fourth continuous year. This time the agency’s key focus will be on the exploration of driving measurable footfalls for engagements.

The mandate focuses on keeping abreast with the latest trends in the digital sphere and coming up with innovative strategies that work effectively, keeping into consideration the brand’s target audience. It also includes detailing out the brand performance on a timely basis.

IdeateLabs business head Ashish Rana said, “IdeateLabs is excited to have retained Brand Factory for the fourth year in a row. This just gives us more opportunities to craft exciting digital strategies for them. IdeateLabs’ partnership with Brand Factory has witnessed quirky and buzz-evoking content so far and the future holds the same along with growing strategic approach, deeper consumer understanding and market insights, flawless data analytics and media efficiency. Our focus for upcoming campaigns will be on analysing possible measurable footfalls that garner engagement in abundance.”

Brand Factory chief marketing officer Roch D’Souza said, “The partnership between Brand Factory and IdeateLabs has been a fruitful one with all our digital assets experiencing exponential growth. IdeateLabs has been with us for over four years now. The relationship we share is more a partnership than an agency-client relationship. Not only did they understand the brand, but they also helped us translate our brand personality in the digital world through relevant content & initiatives. IdeateLabs works as a perfect business partner and understands the changing business dynamics while engaging with our digital audience in effective ways. We look forward to the same commitment and growth.”