Mumbai: Hawk e-commerce has bagged the performance marketing and digital strategy mandate for Inveda, an HVM Network-owned herbal beauty brand. 

As part of the mandate, the agency will work on building a new narrative for the brand and elevating the brand’s user experience with a website revamp. It will also focus on scaling Inveda’s footprint across various digital channels by using creative and other media tools, said the statement.

"Inveda is a brand that has always been mindful of the evolving consumer needs and constantly innovating its products through Ayurveda-inspired formulations, and we are excited to be a part of their journey," said Hawk e-commerce co-founder and director Sumit Dhand. "We are certain that we will be successful in making the brand reach its audience through strategic communication and targeted marketing campaigns.”

Along with the brand positioning strategy, Hawk will also enhance the brand’s user experience with a renewed website, and accelerate Inveda’s reach across multiple platforms with data-driven, analytical digital marketing solutions, said the statement.

“We are pleased to partner with Hawk e-commerce considering their extensive understanding of the industry landscape and data-driven approach. We are sure this partnership will help us propagate our brand philosophy and expand our presence in various markets," said HVM Network Pvt Ltd MD Harshvardhan Modi. "The team’s strategic thinking and extensive experience have given us confidence in them and we are pleased to be working with such a progressive company."