Mumbai: Havas Media Group (HMG) India has won the integrated media mandate for both offline and online of local search engine Just Dial. In addition, HMG India will also be managing Just Dial’s social media mandate.

The account, which is one of the biggest wins of the year for the group, will be managed by the network’s Gurgaon office, led by Havas Media Group president & head – North & West India Uday Mohan.

“Being one of the pioneers of the consumer internet industry, our constant endeavour is to provide a fast, reliable, and comprehensive range of products and services to our users," stated Just Dial CMO Prasun Kumar. "To help drive our aggressive growth- oriented brand strategy, we are partnering with some of the best marketing agencies. Havas Media impressed us with their thinking & ideation. I am confident that they will add significant value in our overall marketing strategy & programs.”

Just Dial recently launched its B2B marketplace platform, JD Mart, aimed at enabling India’s manufacturers, distributors, wholesalers, retailers to become internet-ready in the post-Covid era, get new customers, and sell their products online. 

“This win reflects how effectively we have been able to make a meaningful difference to our clients and their businesses, especially in the last two years. We are delighted to have Just Dial onboard and looking forward to partnering them in this new phase of growth,” Havas Group India CEO Rana Barua said.

“This win is a testimony, how successfully we married our meaningful media experience with that of the aggressive growth plans of Just Dial. And going forward the task will also be to integrate social with that of the offline and online strategy of Just Dial," added HMG India CEO Mohit Joshi.