Mumbai: Glad U Came has bagged PR and communication mandate for Soch Group's two ventures: This Or That and Not So Pink. The account was won following a multi-agency pitch.
The agency will be in charge of developing and executing unique PR and influencer marketing campaigns across all digital platforms and touchpoints in order to reach the proper target audience as part of the mandate, said the statement. "Glad U Came will use its unique approach and specialised solutions to help Soch Group achieve its business goals in India," it added.
This Or That is a one-of-a-kind, experiential online and offline platform exclusive for start-ups that are hand-picked for millennials and gen-Z. Not So Pink is a trendy women's workwear line designed specifically for Indian women. The brand wants to dispel the notion that pink is associated with femininity.
Soch Group founder and managing director Rohit Pugalia expressed his excitement about partnering with Glad U Came. He said, "We are very excited to be a part of the Glad U Came family and we look forward to creating a significant impact in the market together. The agency is known for its excellent work in this field and we are ecstatic about working with them as a team."
Adding to it, Not So Pink founder Purvi Rohit Pugalia explained how the modern Indian working woman expertly tackles the numerous problems that she is confronted with.
“A personality like hers needs a workwear brand that is as expressive. I'm excited to collaborate with the agency and their youthful minds to come up with new ideas and reach out to as many ladies as possible. These are clothes that every woman should own, in my opinion,” she asserted.
Speaking about this association, Glad U Came founder Maddie Amrutkar said the team is prepared and looking forward to welcoming the Soch group aboard. "Both enterprises have such unique concepts that it will be exciting to come up with ideas for brands and strategize for them. We're excited to be working with the team on some incredible projects," Amrutkar added.
