MUMBAI: Fulcro, an integrated digital marketing and communication agency, recently bagged the digital mandate for Zee Corporate, the official corporate communication channel for company news, people and financial results. The agency will be responsible for managing social media channels, creating awareness around internal and external HR initiatives, and using the digital platforms to create more direct access to get people involved.

Commenting on the association, Fulcro founder and MD Sabyasachi Mitter said, “We are honoured to have Zee Corporate on board and look forward to creating a strong communication foundation for the brand across platforms. We plan to harness our digital expertise along with a deep understanding of communication across all B2B and B2C practices to provide Zee Corporate a solution that helps them create an impact at the employer brand and group level. The team is enthralled with the association and is confident of achieving great milestones together.’’

Fulcro has also built a consultative practice that helps organisations undertake end-to-end digital transformation mandates and ensure that all elements of the digital strategy converge holistically towards tangible business goals.

Today, the company stands for disruption and has worked with some of the largest and most renowned Indian brands across various business domains including NPCI, Hero MotoCorp, ASUS, Kotak Mahindra, Tata Motors, P&G, ACC Cement, Standard Chartered, HDFC Bank, SBI, Bajaj Auto, Tata Strategic Management Group, Bajaj Electricals, Tata Teleservices, Anchor by Panasonic, Morphy Richards, Aristocrat, Pearson Education, Yatra, Canara HSBC OBC General Insurance and many more.