MUMBAI: FoxyMoron has been awarded the digital mandate for Aditya Birla Capital and its home finance, SME finance, corporate finance, personal finance, wealth management and life insurance businesses. The account was won following a multi-agency pitch.

FoxyMoron has been entrusted with formulating creative strategy, content creation and design across social media and digital platforms for the above-mentioned ABCL businesses. The main objective of this association would be to build affinity via brand advocacy on digital and creating distinct brand personalities.

Speaking on this collaboration, Aditya Birla Capital Limited chief marketing officer Ajay Kakar says, “Our brand purpose is to provoke people for them to self-realise their needs. We are here to empower individuals to protect what they value; to invest so they can live a life they aspire to live; and to finance their dreams, needs and desires. And we see the digital medium as a huge enabler that can help us achieve this. Having worked with FoxyMoron during our brand launch, we have found them to be a perfect fit for the ABCL brand, in our digital journey towards being a brand synonymous with empathy, simplicity and top performance.”

Discussing the alliance, FoxyMoron co-founder Pratik Gupta adds, “It is amazing to be able to work with India's leading financial services company that has a clear vision to consolidate, communicate and simplify money for the common man. With ABC, we are reshaping the way finance is perceived in the digital spectrum. We're excited about the work we’re doing and have in the pipeline with all seven brands. Additionally, to be able to consolidate a brand like ABC across our content and technology verticals validates our quest to do more and build long-term relationships with our clients.”