MUMBAI: Fossil Group, a global design, marketing and distribution company that specialises in consumer lifestyle and fashion accessories, has roped in Carat as its media agency.

The Fossil Group account is based in Bangalore and will be handled by the Bangalore teams of Carat Context and iProspect there.

Fossil is an American watch and lifestyle company, creatively rooted in authentic vintage and classic design. It strives to create high-quality watches, bags, jewellery and more that preserve the best of the past while updating it for today. The Fossil Group represents a number of bridge to luxury fashion brands in India including the likes of Skagen, Armani Exchange, Diesel and Michael Kors to name a few.

Fossil India head of GTM (Go To Market) Paul Ruban says, "We are delighted to have Carat handling our Fossil account in India. Besides the strengths of the teams that Carat has in India through the Dentsu Ageis Network, we are glad to have an agency that has a pan Asia presence. This will allow us to be consistent in our message and execution across various communication channels in the APAC region”

On this win, Carat CEO Joydeep Raha adds, “We are truly honoured that Fossil saw value in our integrated strategic approach and aligned its business with us. We look forward to leveraging the Network’s strengths across all media to deliver a wholly connected solution for Fossil.”