NEW DELHI: Digital Refresh Networks has secured the digital mandate for consumer essential brands, Adani Group for Kings Oils, Alife, and Fortune Suposhan’— a CSR initiative undertaken by Adani Wilmar Group. The account was won following a multi-agency pitch and will be handled out of the agency’s Mumbai office. With this mandate, Adani Wilmar hopes to leverage its business digitally to drive its core objective of establishing and familiarising the brands locally.

Adani Wilmar head of media & digital Sanjay Adesara said, “We are glad to be associated with Digital Refresh Networks. The agency has been in the forefront of the digital marketing industry with great experience across the multiple domains of digital communication and marketing solutions. We are sure that our association with them will further enable us towards achieving great success for the brands.”

Digital Refresh Networks co-founder & CEO Barin Mukherjee said, “We are honoured to come on board as the digital agency for Adani Wilmar. Our expertise in conversing in multiple languages across the length and breadth of the country will further enable the brand to not just establish local relevance but also grow the business locally. The motto is to keep learning each day and implement the learnings back into the system to better efficacy over time.”