MUMBAI: Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the social media agency for Peppa Pig and PJ Masks, popular animated television series for kids produced by Entertainment One. The account was won following a direct pitch and will be handled out of the agency’s Delhi office.

The assignment involves using Columbus India’s expertise in the digital ecosystem for managing the social mandate (paid & earned) for Peppa Pig and PJ Masks.

Commenting on the win, Entertainment One VP, marketing – Asia – family, and brands Debra Ng said, “Peppa Pig and PJ Masks are much loved in India and we want to leverage social media to reach and engage with parents. We are happy to partner with SVG Columbus in this endeavour.”

Columbus India CEO Anurag Gupta said, “We are very happy to partner with Entertainment One. What excites us the most, is that we have the opportunity to create awareness amongst parents about how engaging the brands are for their children. PJ Masks is a nascent brand in India and there is huge potential given the popularity of both the brands globally.”

Columbus India chief business officer Nitin Sabharwal added, “Peppa Pig and PJ Masks are extremely popular with kids and we are excited to have them as our client. We are looking at delivering high social engagement and drive strong awareness for the brands.”