May 2024: Adbuffs, a leading performance marketing agency for high-growth D2C brands has recently secured the performance marketing mandate for Plush, the visionary women’s wellness brand since 2019 that specialises in premium period care products and intimate wellness solutions. As part of the mandate, Adbuffs will amplify Plush’s reach and impact to further enhance its position as the premium women's wellness brand in this competitive space.

The announcement follows the successful implementation of performance marketing campaigns by Adbuffs, which resulted in impressive growth and enhanced brand visibility. In continuation with the lineage of success, Adbuffs will be focused on driving sales and expanding Plush’s presence in the competitive women’s wellness ecosystem. Reflecting on its expertise to deliver impeccable results and nuanced understanding of performance marketing, the agency will work towards optimising the Return on Investment (ROI) across all channels.

“We are excited to continue our journey with Plush and contribute to their ongoing success”, said Adbuffs Entrepreneur in Residence Arnab Bhattacharya . “By harnessing our experience in the space of performance marketing, we are driven to elevate Plush’s visibility and deliver impactful results that resonate with their target audience. Having consistently demonstrated our ability to drive growth for Plush, we are looking forward to retaining their trust for the forthcoming years as well.”

Building on this momentum, Prince Kapoor, Co-founder, Plush, says, “We are thrilled to continue our collaboration with Adbuffs, an expert in the space of D2C performance marketing. Having trusted them to help us scale, we believe that their proven track record of delivering results using digital marketing strategies, ranging from Google to Meta Advertising, Email Marketing to Creative Rate Optimization can help us target the right audience. And the unique ad creatives that they offer align with our mission to provide sustainable alternatives to consumers in the period care and hair removal segments.”

Moving forward, Adbuffs strives to strengthen Plush’s position as the leading female wellness brand by showcasing readiness to experiment with innovative market techniques and making headway with efficient campaign strategies.