T.A.G (McCann World Group) wins Videocon (Consumer electronics & Appliances) creative account with an annual spend of Rs 400 million.

T.A.G (McCann World Group) wins Videocon (Consumer electronics & Appliances) creative account with an annual spend of Rs 400 million.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 5 February 2009 - 18 February 2009.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
NDTV Imagine Maxus
Platinum Media (Madison Group)
200-250 million
Creative
Secret Temptations -
Euro RSCG
NA
Splash (Maruti Suzuki)
-
Dentsu Creative Impact
NA
Videocon (Consumer electronics & Appliances) Saatchi & Saatchi
T.A.G (McCann World Group)
400 million
Creative & Media
Khadi and Village Industries Commission (KVIC)
-
Prachar Advertising
150 million
-
Pam
-
Span
-
Unnati (empanelled)
 
Information compiled for period 5 Febraury 2009 - 18 February 2009 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com