Starcom Worldwide wins media account for Kotak Bank with annual spend of Rs 400 million

Starcom Worldwide wins media account for Kotak Bank with annual spend of Rs 400 million

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 20 September 2007 - 3 October 2007.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Blackberrys (apparel)
-
Media Direction (Delhi)
100 million
Kotak Bank
Madison
Starcom Worldwide
400 million
Creative
50-50 Chutkale (namkeen snack) Lowe McCann Erickson 150-200 million
Classic Polo (apparel) Percept H (Bangalore) Stark Communications (Cochin) 60-70 million
JetLite - M&C Saatchi 70-80 million
Jeevanprash (Alkem Laboratories) - Saatchi & Saatchi 120-150 million
Majesta (Alkem Laboratories)
MTV Clothing & Accessories - Bates David Enterprise NA
Schwarzkopf -
Grey Synchronised Service (G2) NA
Vipul Group (Real Estate & Facility Mgmt) - M&C Saatchi 100 million
Weekender - Bates David Enterprise (Bangalore) NA
Worldphone (VOIP service) - Oxygen Communications 90 million
Creative & Media
Hakoba Sarees Inc
-
Network Advertising
50-60 million
Sony Films (Eastern Division)
-
Inner Circle (Kolkata) NA
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com