Starcom wins Samsung media account with an annual spend of Rs 1.2 billion

Starcom wins Samsung media account with an annual spend of Rs 1.2 billion

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 1 November 2007 - 14 November 2007.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Adani enterprises
-
Media Palette
400 million (combined)
Grasim Suitings
-
-
J K Helen Curtis
-
-
J K Green
-
-
Luxor Initiative Media -
Parker -
Raymond Apparel (New brand to launch) - -
Ghadi detergent - - 200 million (combined)
Xpert - -
MR 2 - -
Venus - -
Indiabulls - - 400 million (combined)
Suzlon Energy - -
Rasna - Media Palette 150 million
Austrian Airlines - Initiative Media 250-300- million
Maharashtra Condom Promotion (Hindustan Latex) -
USAid (Project on TB education) -
Wockhardt Ltd -
Mail Today (India Today) - Zenith Optimedia 200 million
Samsung Mindshare Starcom 1.2 billion
Swiss Air - Media Cubic 100 million
Transitions (optic lens) -
Creative
Future Generali (Insurance) - Saatchi & Saatchi 200 million
Himani Navratna Oil & Talc Ambience Publicis Mudra 200 million
Makaan.com Rediffusion DY&R Equus Red Cell NA
Max New York Life (Part of porfolio) Equus Red Cell Euro RSCG, Equus Red Cell NA
Prabhudas Liladher (Brokerage firm) - Percept H 50 million
Typhoo (Tea brand - Apeejay Surrendra Group) - Bates David Enterprise NA
Creative & Media
Cera (Saintaryware)
-
Dentsu Marcom (Ahmedabad)
60-70 million
Fortis-Escorts Cardiac Program
-
Crayons Advertising NA
Inorbit Mall
Triton
Genesis Advertising (Mumbai)
30-50 million
MDLR Airlines
-
Percept D‘Mark 100-120 million

TTK Prestige Table art (Crockery)

-
MAA Bozell NA
 

Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com