Saatchi & Saatchi, Euro RSCG, Lowe and McCann-Erickson win BPCL creative account with an annual spend between Rs 400-450 mn.

Saatchi & Saatchi, Euro RSCG, Lowe and McCann-Erickson win BPCL creative account with an annual spend between Rs 400-450 mn.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 3 April 2008 - 16 April 2008.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Electrolux (Planning)
-
Allied Media
250 million
Creative
ABP Group‘s Bengali Magazines Response Kolkata Bates David Enterprise (Kolkata) NA
Belmonte - McCann-Erickson 100 million
Lee Cooper - 200-250 million
BPCL

Saatchi & Saatchi
Saatchi & Saatchi
400-450 million
Euro RSCG Euro RSCG
Lowe Lowe

McCann-Erickson (empanelled)
Broadllyne Technologies
- Bread Communications

NA
India Post -
Kolkata Knight Riders (IPL) - Marching Ants NA
MDLR Airlines - Euro RSCG NA
Meridian Mobile (Fly) Square Communication Grey Worldwide, Square Communication NA
Creative & Media
Greenpeace
-
Mudra
NA
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com