Mudra (Bangalore) wins Jockey (International innerwear brand) creative account with an annual spend of Rs 70-80 million.

Mudra (Bangalore) wins Jockey (International innerwear brand) creative account with an annual spend of Rs 70-80 million.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 5 - 18 March 2009.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Future Group
Future Works (Starcom Worldwide)
Allied Media
NA
Jazz (HSCI)
-
Dentsu Media
NA
Panasonic
Allied Media
MPG
NA
Creative
Jazz (HSCI) - Meridian (Delhi) NA
Jockey (International innerwear brand)
- Mudra (Bangalore) 70-80 million
Panasonic Dentsu IBD NA
Percept/H Leo Burnett
RmKV (Saree brand) Mudra Grey (Chennai) NA
 
Information compiled for period 5 March 2009 - 18 March 2009 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com