MRM Worldwide and Karishma Initiative [LMG] win Etisalat Telecom creative and media account respectively worth Rs 4 billion.

MRM Worldwide and Karishma Initiative [LMG] win Etisalat Telecom creative and media account respectively worth Rs 4 billion.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 1 October 2009 - 14 October 2009.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Amrit Fresh Milk [Amrit Group of Companies] LMG [Kolkata] 100 million
Congress party‘s Maharashtra state assembly election campaign K&V Media 40 million
Etisalat Telecom Karishma Initiative [LMG] 4 billion
Luxor Writing Instruments Vizeum 150 million
Media Content and Communications Services [MCCS] Mindshare [Delhi] NA
Royal Sundaram General Insurance LMG [Chennai] 100 million
Srei Infrastructure Finance Ltd. Media LMG [Kolkata] NA
Creative
Amrit Fresh Milk [Amrit Group of Companies] Lowe Lintas 100 million
Dhanalakshmi Bank O&M 150 million
Westside Publicis Ambience 100 million
Eko India Financial Services Saatchi & Saatchi [Mumbai] NA
Etisalat Telecom MRM Worldwide [McCann Worldgroup] 4 billion
Fox History & Entertainment TBWA [Delhi] Taproot 250-300 million
National Geographic Channel
Jai Prakash Ind‘s sports complex D&H Blurb NA
Planet Sports
Moods condoms RK Swamy BBDO 35-40 million
Religare Enterprises O&M [Mumbai] 300 million
Saheli [oral contraceptive pill] Publicis Ambience 20-25 million
Srei Infrastructure Finance Ltd. Lowe Lintas 100-150 million
Toyota SUV-MUV business [Innova, Land Cruiser, Prado] Dentsu Communications Percept/H 250 million
TVS Motors‘ new brands portfolio BBH India 250-300 million
Vaseline India Lowe Lintas BBH India NA
Creative & Media
Fruit of the Loom [apparel]
Percept/H [Pune] NA
Incredible India‘s International Campaign - APAC
Span Communications NA
 
Information compiled for period 1 Oct 2009 - 14 Oct 2009 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com