McCann loses Rs 500 million LG a/c to Lowe; fortnight sees
Rs 5.4 billion worth of business change hands

McCann loses Rs 500 million LG a/c to Lowe; fortnight sees
Rs 5.4 billion worth of business change hands

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. Starting 4 November, 2005, ‘Ad Accounts Action‘ will be brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 29 December 2005 - 11 January 2006.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Allianz
-
Maxus
70 - 100 million
Bank of Baroda
-
Lodestar Media
400 million
CNN-IBN news channel
-
MindShare
NA
Gillette (P&G)
MindShare
Madison Media
350 million
Pantaloon Group‘s Home Solutions
-
Carat
180 - 200 million
Creative
Afghan Telecom
-
O&M (Delhi)
60 - 70 million
Allianz
-
TBWA/India
70 - 100 million
Lakme Hair care
Ambience Publicis
Lowe (Mumbai) NA

Hamam
Bates (Mumbai)
LG Electronics consumer electronics & IT
McCann-Erickson
Lowe
500 million
Liril (HLL)
Lowe
McCann Erickson NA
Pantaloon Group‘s Home Solutions
-
Mudra South 180 - 200 million
Surya Roshini
-
K Factor (Delhi)
100 million combined
Mouth freshner - DS Group
-
Pioneer Urban real estate
-
Raman ‘Spectramind’ Roy’s new venture
-
Allcheckin (UK based travel portal)
-
Adobe
-
Samsung home appliances
Grey Worldwide
Cheil Communications
NA
Tatacard
-
Mudra
80 million
Voltas Corporate
- Quadrant Communications (Mumbai) 500 million combined
Godrej FairGlow Soap
-
Tata Motors Regional
-
Creative & Media
IBS(travel, transportation & logistics)
-
Mudra South
30 - 50 million
iSOFT Group plc (healthcare informatics)
-
Brand Portrait (Chennai)
20 million
J&K Tourism (Incredible India)
-
Crayons Advertising (Delhi)
30 million
RAK Ceramics
-
Interface Communications (Mumbai)
50 - 60 million
Sri Lanka Tourism
-
JWT (Mumbai)
100 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com