McCann Erickson and Mindshare (Chennai) bag Sun Direct creative and media account worth an annual spend of Rs 1.2 bn each.

McCann Erickson and Mindshare (Chennai) bag Sun Direct creative and media account worth an annual spend of Rs 1.2 bn each.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 21 August 2008 - 2 September 2008.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Asian Health and Nutri Foods
-
Lintas Media Group (Chennai)
80-100 million
Bunge
Mindshare
OMD India
150 million
Deccan Cargo
-
MediaCom (Bangalore)
80-100 million
Greenply Industries
Initiative Media (LMG)
Alliance Aadvertising
150 million
Jindal Stainless Group Noshe Oceanic Lintas Media Group (Delhi) 250 million
Neo DWC - LLC (UK and Dubai based company) - Samay Consultancy & Advertising Group (Delhi) NA
PVR (TATA Sky) - Maxus 100 million
Sun Direct - Mindshare (Chennai) 1.2 billion
Swarovski - Alliance Advertising 40-50 million
TATA Capital - Lintas Media Group (LMG) 400 million
Creative
IDBI Bank - O&M NA
Integrated Group (real estate) - PerceptH 100 million
Lotte India (Gum and Snack business) Orchard R K Swamy BBDO 100 million
mChek (mobile payment company) - Meridian (Bangalore) NA
PVR (TATA Sky) - O&M 100 million
SAB Leo Burnett Pickle (Interpublic Group) 120-150 million
TATA Capital - Leo Burnett 400 million
Sun Direct - McCann Erickson 1.2 billion
Creative & Media
WeP Peripherals Ltd
-
R K Swamy BBDO (Bangalore)
30 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com