Life Insurance Corporation (LIC) awards creative & media account

Life Insurance Corporation (LIC) awards creative & media account

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 28 June 2007 - 11 July 2007.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Calcium Sandoz (Novartis)
Grey Worldwide
Saatchi & Saatchi
MPG
80 -100 million
Ezeego1.com (Novartis)
Law & Kenneth
100-120 million
Fun Cinemas
Everest Brand Solutions
Marching Ants
40-50 million
K Raheja Universal
-
Media Direction
NA
Maruti Grand Vitara Escudo Contract Advertising Hakuhodo Percept NA
Punjab National Bank (PNB) - Garuda Advertising (Delhi) NA
Suguna Poultry Group - Media Direction 100 million
Vigneshwara Developers - Latitute23 (Delhi) 50 million
Creative
Apollo Health Insurance (project) - Mudra Communications (Delhi) NA
Bharti DTH - JWT 800 million
Dabur Vatika products Mudra , Contract Contract Advertising 200 million
Dell Euro RSCG (Bangalore) Euro RSCG (Bangalore) NA
Jeyyam Del (Asian Health & Nutri Foods) - Mudra Communications (Chennai) NA
K Raheja Universal iContract RK Swamy/BBDO NA
Times Rewards (Times Response)
Luminous Power Technologies - Dentsu Communications (Delhi) 60-80 million
Parle Agro Grey Worldwide CreativeLand Asia 300 million
Suguna Poultry Group - RK Swamy/BBDO 100 million
Creative & Media
Guruji.com
-
Euro RSCG
50-100 million
Incredible India (Ministry of Tourism)
-
Span Communications 30 million
Ashok Creatives
Life Insurance Corporation (LIC)
JWT, Mudra, FCB Ulka, Everest Brand Solutions
RK Swamy BBDO, Mudra, FCB Ulka (Empanelled)
1 billion
Sona Koyo (Sona Group)
-
Equus Red Cell 15 million

Star Health and Allied Insurance

Brand Portrait
Network Advertising 40-50 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com