JWT bags Bharti Retail creative & media account worth Rs 500 mn

JWT bags Bharti Retail creative & media account worth Rs 500 mn

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 14 - 27 June 2007.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Air Deccan
Starcom
Maxus (Bangalore)
200 million
Creative
Bisk Farm (Bakery) - Bates David Enterprise (Kolkata) 100-120 million
Clexane (Sanofi Aventis) - Euro RSCG NA
Lantus (Sanofi Aventis) -
ITC Greetings, Gifting Staitonery Grey Worldwide (Mumbai)
Rediffusion DY&R (Chennai) 20-30 million
JK Cement TBWA & BEI Confluence Dentsu Communications (Delhi) NA
Life (Lifestyle channel by NDTV)
- Equus Red Cell NA
Odyssey (leisure chain stores) -
Bates David Enterprise (Chennai)
50 million
Creative & Media
Bharti Retail Pvt. Ltd.
-
JWT
500 million
Nikon Cameras
-
ADK Fortune
80-100 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com