Dentsu Marcom wins Aircel creative account with an annual spend of Rs 500 mn.

Dentsu Marcom wins Aircel creative account with an annual spend of Rs 500 mn.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 17 April 2008 - 30 April 2008.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
IOCL
TME
Madison
NA
Lodestar Universal (empanelled)
HPCL
Mindshare
Mindshare
400 million
Mudra Max
ZenithOptimedia (empanelled)
Creative
Aircel Publicis India Dentsu Marcom 500 million
HPCL JWT JWT 400 million
Mudra Mudra
O&M Leo Burnett (empanelled)
ING Vysya Bank Rediffusion DY&R JWT (Bangalore) 200 million
IOCL Rediffusion DY&R Rediffusion DY&R NA
Grey Worldwide
Draft FCB Ulka
Grey Worldwide
McCann Erickson (empanelled)
Creative & Media
Nitco Tiles
Prem Associates
Triton Communications
50 million
Carat
Titan Gold Plus (Jewellery retail)
-
TBWA (Bangalore)
NA
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com