Carat wins ABN Amro media account worth Rs 250 million

Carat wins ABN Amro media account worth Rs 250 million

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 22 February - 7 March 2007.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
ABN Amro
Madison
Carat
250 million
Health & Glow Clinic
P D Advertising
BEI Confluence (Kolkata)
NA
RMZ Group
-
Lintas Media Group
60 million
Siemens Ltd
Initiative
Media Direction
120 million
Voltas AC‘s Starcom MPG 60-100 million
Creative
Boutique All Suites Hotels (Paul John Group) - Maitri Advertising Works (Chennai) 30-40 million (combined)
KG Builders -
Space Hospitals - Telemedicine initiative -
TAFE tractors (MF 5245) - Maitri Advertising Works (Chennai) 25-30 million
Cox & King‘s (outbound business) Law & Kenneth Saatchi & Saatchi 100-120 million
Euro innerwear (Rupa) - O&M (Kolkata) 50 million
First Trust Health Care (Chain of Hospitals) -
Bates David Enterprise (Kolkata) 20 million
Frankfinn Institute - Saints & Warriors NA
Parachute Coconut Oil (Bangladesh) Unitrend
Bates David Enterprise (Kolkata) 40-50 million
RMZ Group - Lowe (Bangalore) 60 million
Saregama India - Contract 100-120 million
Creative & Media
Radio Today
-
Fortune Communications (Delhi)
130-150 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com